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LATEST NEWS

Eight nations trying to ‘export their tobacco control failures’ across Europe

Eight nations trying to ‘export their tobacco control failures’ across Europe

8 October 2026
What will it take to complete New Zealand’s fight against smoking? – By Prof. Marewa Glover

What will it take to complete New Zealand’s fight against smoking? – By Prof. Marewa Glover

1 October 2026
UN leader accused of ‘dangerous misrepresentation of science’ over nicotine claim

UN leader accused of ‘dangerous misrepresentation of science’ over nicotine claim

30 September 2026

5

%

Smoking rates
have fallen from
15% to 5.3% over
the past 15 years.

ALL THANKS TO THE SWEDISH WAY⚬

ALL THANKS TO THE SWEDISH WAY⚬

ALL THANKS TO THE SWEDISH WAY⚬

THE SWEDISH WAY:

Vape
Making alternative products widely available
Lower excise duties to reflect their lower risk.
Hand holding Nicotine Pouch
Healthy Elderly Couple
Providing smokers with a choice of genuine alternatives, alongside education and tobacco control measures.

INSTEAD OF RESTRICTING OR BANNING REDUCED-RISK ALTERNATIVES TO CIGARETTES.

The results speak for
themselves:

Sweden has a 41 % lower cancer rate than the EU
Sweden has a 38 % lower cancer deaths than the EU

WHAT WE HAVE TO SAY