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To Be
Officially
Smoke
Free

LATEST NEWS

UN leader accused of ‘dangerous misrepresentation of science’ over nicotine claim

UN leader accused of ‘dangerous misrepresentation of science’ over nicotine claim

30 September 2026
Sweden shows how Kazakhstan can reduce smoking – by Dr Gintautas-Yuozas Kentra

Sweden shows how Kazakhstan can reduce smoking – by Dr Gintautas-Yuozas Kentra

29 September 2026
Don’t regulate people back to cigarettes, UK lawmakers are warned

Don’t regulate people back to cigarettes, UK lawmakers are warned

29 September 2026

5

%

Smoking rates
have fallen from
15% to 5.3% over
the past 15 years.

ALL THANKS TO THE SWEDISH WAY⚬

ALL THANKS TO THE SWEDISH WAY⚬

ALL THANKS TO THE SWEDISH WAY⚬

THE SWEDISH WAY:

Vape
Making alternative products widely available
Lower excise duties to reflect their lower risk.
Hand holding Nicotine Pouch
Healthy Elderly Couple
Providing smokers with a choice of genuine alternatives, alongside education and tobacco control measures.

INSTEAD OF RESTRICTING OR BANNING REDUCED-RISK ALTERNATIVES TO CIGARETTES.

The results speak for
themselves:

Sweden has a 41 % lower cancer rate than the EU
Sweden has a 38 % lower cancer deaths than the EU

WHAT WE HAVE TO SAY