Smoke-free is defined as less than
Sweden’s gift to the world
17 years ahead of the EU’s target
Smoking rates have fallen from 15% to 5.6% over the past 15 years
ALL THANKS TO THE SWEDISH WAY
Making alternative products widely available
LOWER EXCISE duties to reflect their LOWER RISK
Providing smokers with a choice of genuine alternatives, alongside education and tobacco control measures
Instead of restricting or banning reduced-risk alternatives to cigarettes
THE RESULTS SPEAK FOR THEMSELVES:
Tobacco-related diseases are the lowest in Europe
Premature deaths due to tobacco-related diseases are also the lowest in Europe
Lung cancer deaths
Swedish lung cancer deaths are less than half the EU average.
Total cancer deaths
Cancer rates are 41% lower than the rest of Europe.