About
To Be
Officially
Smoke
Free

LATEST NEWS

Strict rules on safer alternatives keep Kazakhstan’s smoking rate triple Sweden’s, report warns

Strict rules on safer alternatives keep Kazakhstan’s smoking rate triple Sweden’s, report warns

15 September 2026
Ireland leader ‘wrong on the science’ as he backs vape ban

Ireland leader ‘wrong on the science’ as he backs vape ban

10 September 2026
How Britain quit smoking

How Britain quit smoking

2 September 2026

5

%

Smoking rates
have fallen from
15% to 5.3% over
the past 15 years.

ALL THANKS TO THE SWEDISH WAY

ALL THANKS TO THE SWEDISH WAY

ALL THANKS TO THE SWEDISH WAY

THE SWEDISH WAY:

Making alternative products widely available
Lower excise duties to reflect their lower risk.
Providing smokers with a choice of genuine alternatives, alongside education and tobacco control measures.

INSTEAD OF RESTRICTING OR BANNING REDUCED-RISK ALTERNATIVES TO CIGARETTES.

The results speak for
themselves:

WHAT WE HAVE TO SAY