Sweden is about to become the first smoke-free country

Smoke-free is defined as less than

of adults smoking

Sweden’s gift to Europe

17 years ahead of the EU’s target

Smoking rates have fallen from 15% to 5.6% over the past 15 years

ALL THANKS TO THE SWEDISH WAY

Making alternative products widely available

LOWER EXCISE duties to reflect their LOWER RISK

Providing smokers with a choice of genuine alternatives, alongside education and tobacco control measures

Instead of restricting or banning reduced-risk alternatives to cigarettes

THE RESULTS SPEAK FOR THEMSELVES:

Tobacco–related diseases

Tobacco-related diseases are the lowest in Europe

Premature deaths due to tobacco-related diseases are also the lowest in Europe

Lung cancer deaths

Swedish lung cancer deaths are less than half the EU average.

Total cancer deaths

0% lower

Cancer rates are 41% lower than the rest of Europe.

Cancer rates

0% lower

#QuitLikeSweden