News

Resources

Swedes have made smoking history!

They’re first in the world to become smoke free

Learn more

Smoke-free is defined as less than

5

of adults smoking

English

English (South Africa)

Portuguese (Brazil)

Chinese

Spanish

Italian

French

Japanese

Korean

Arabic

Sweden’s gift to the world

17 years ahead of the EU’s target

Smoking rates have fallen from 15% to 5.3% over the past 15 years

ALL THANKS TO THE SWEDISH WAY

Making alternative products widely available

LOWER EXCISE duties to reflect their LOWER RISK

Providing smokers with a choice of genuine alternatives, alongside education and tobacco control measures

Instead of restricting or banning reduced-risk alternatives to cigarettes

THE RESULTS SPEAK FOR THEMSELVES:

Tobacco–related diseases

Tobacco-related diseases are the lowest in Europe

Premature deaths due to tobacco-related diseases are also the lowest in Europe

Lung cancer deaths

Swedish lung cancer deaths are less than half the EU average.

Total cancer deaths

0% lower

Cancer rates are 41% lower than the rest of Europe.

Cancer rates

0% lower

Our Twitter news