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To Be
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Smoke
Free

LATEST NEWS

Global health chief urged to take UK’s pragmatic approach to tobacco control worldwide

Global health chief urged to take UK’s pragmatic approach to tobacco control worldwide

16 September 2026
Strict rules on safer alternatives keep Kazakhstan’s smoking rate triple Sweden’s, report warns

Strict rules on safer alternatives keep Kazakhstan’s smoking rate triple Sweden’s, report warns

15 September 2026
Ireland leader ‘wrong on the science’ as he backs vape ban

Ireland leader ‘wrong on the science’ as he backs vape ban

10 September 2026

5

%

Smoking rates
have fallen from
15% to 5.3% over
the past 15 years.

ALL THANKS TO THE SWEDISH WAY

ALL THANKS TO THE SWEDISH WAY

ALL THANKS TO THE SWEDISH WAY

THE SWEDISH WAY:

Vape
Making alternative products widely available
Lower excise duties to reflect their lower risk.
Hand holding Nicotine Pouch
Healthy Elderly Couple
Providing smokers with a choice of genuine alternatives, alongside education and tobacco control measures.

INSTEAD OF RESTRICTING OR BANNING REDUCED-RISK ALTERNATIVES TO CIGARETTES.

The results speak for
themselves:

Sweden has a 41 % lower cancer rate than the EU
Sweden has a 38 % lower cancer deaths than the EU

WHAT WE HAVE TO SAY