A Game-Changer For Women in the World’s Pursuit of a Smoke-Free Future

Sweden is on the brink of becoming the first country in the world to achieve official “smokefree” status – defined as having a smoking rate below 5%. This public health revolution is not the result of prohibition or abstinence-based policies, but a bold and pragmatic embrace of harm reduction policies.

This report reveals that this extraordinary success has been facilitated by Sweden’s adoption of oral nicotine pouches – a smoke-free, tobaccofree innovation that has helped supercharge the decline in smoking rates in recent years, particularly among women.