Sweden’s lessons for Denmark in pursuit of smoke free goal

Less than a decade ago, Scandinavian neighbours Sweden and Denmark each set a goal to become a smoke-free country. Despite their geographical proximity – they are linked by a bridge – they diverged sharply on policy in pursuit of that goal. Now there is a huge gulf in their progress.

Sweden, which had set the more ambitious target of becoming smoke-free by 2025, is on the brink of reaching that historic milestone a whole year ahead of schedule.