Global Lessons, Healthier Futures

Despite decades of effort and billions invested in tobacco control, smoking remains the world’s biggest preventable killer, claiming more than 7 million lives each year.

In many countries, progress to stem this epidemic has slowed. The question is no longer whether the current approach is enough, as it patently is not. The real
question is: what new strategy can finally break the deadlock and deliver a smoke-free future?

This report provides an answer that is compelling, evidence-based and actionable. When safer nicotine alternatives (SNAs) are embraced, smoking rates plummet, lives are saved and healthcare costs fall.